Posters of a rosy, puffy cheeked newborn baby have provoked controversy in Italy because the infant is shown wearing a wristband name-tag with the word "homosexual" written on it.
The photograph of the baby is part of a anti-discrimination campaign launched by Tuscany's regional government and is accompanied by the slogan: "Sexual orientation is not a choice."
"Homosexuality is not a vice and hence should not be condemned nor marginalised, or worse still persecuted," the Tuscany region's civil rights councillor Agostino Fragai told Milan-daily Corriere della Sera in a interview published.
Thousands of copies of the poster have been printed, and will go up on city walls and public offices around Tuscany with the sponsorship of Italy's centre-left government's Equal Opportunities Ministry.
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